Canstar's 2026 Most Satisfied Customer Awards: Superannuation
About the award
Canstar's Most Satisfied Customers Awards recognise brands that perform best in the areas that matter most to customers. We survey thousands of Aussies each year, asking them to rate the brands and services they use across key criteria like communication that keeps them informed and value for money.
These awards don't just look at one overall score. They assess how brands perform across specific factors that actually drive customer satisfaction, with each factor weighted based on its real impact. Our Research Team analyses this data to determine which brands are setting the benchmark for customer satisfaction.
Unlike our Expert Awards, which assess product value, this award is based entirely on the real-world experiences of everyday Australians.
We surveyed superannuation customers like you to find out which fund they're most satisfied with. Here's who came out on top in Canstar's Most Satisfied Customers Awards.
2026 Winner
Superannuation
About the winner
Vanguard Superannuation
Vanguard Superannuation scored highest on value for money — the factor that matters most to superannuation customers. Vanguard Superannuation also scored highest across every other factor, including investment returns, customer service, and investment options.
We asked customers what made their experience a positive one:
- Competitive investment returns. A strong theme across the feedback was customers noting strong long-term performance as a key part of their experience.
- Low, transparent fees. Customers described the fee structure as clear and competitive, pointing out a lack of hidden costs and low ongoing management fees.
- An easy-to-use online platform. Customers said the platform was straightforward to navigate, making it easy to check balances, track returns, and manage their account.
About our research
We surveyed Australian superannuation customers and asked them to rate their satisfaction with their fund across seven criteria.
Criteria assessed
The criteria we assess — and how much weight each one carries — are determined through statistical analysis of what actually drives customer satisfaction. This means the weightings reflect what genuinely matters to customers, based on data.
Fees carried just 8% of the overall weight — less than any other factor except insurance. Yet, low fees were one of the strongest themes in customer feedback. This suggests fees alone don't drive satisfaction but, when combined with strong returns and a clear, easy-to-use platform, contribute to an overall sense of value for money, which carried the most weight of any factor.
Brands considered for this award
To be eligible for this award, brands must meet a minimum sample size of 30 respondents, ensuring results are based on a meaningful volume of customer experiences. The following brands met this threshold and were assessed:
AMP Superannuation · ANZ · Australian Ethical · Australian Retirement Trust · AustralianSuper · Aware Super · BT Funds Management · Brighter Super · CareSuper · Cbus · Colonial First State FirstChoice · First Super · HESTA · Hostplus Super · ING · IOOF Investment Management · MLC Super Fund · Mercer Superannuation · OnePath · Rest · Super SA · UniSuper · Vanguard Superannuation
FAQs
Who decides the winners for Canstar's Star Ratings and Awards?
Canstar's expert researchers review the overall value offered by a provider for its products in a financial services category. We consider metrics such as price and costs against features and functionality, with all of the competitors in a category compared using Canstar's unique research methodology. The products or providers recognised as winners are those that offer the highest overall value proposition.
What other awards does Canstar give?
In addition to Canstar's Star Ratings that appear in our comparison tables, Canstar gives Outstanding Value Awards that identify providers with high-performing products. Separately, Canstar's Customer Satisfaction Awards reveal how content customers are with a particular financial institution or insurance provider.
What are Canstar's Outstanding Value Awards?
Canstar recognises financial institutions with annual Awards for outstanding value across a wide range of product categories. These Awards are given to the providers whose products are the strongest overall performers in our Star Ratings over the award period.
What are Canstar's Customer Satisfaction Awards?
Canstar's Customer Satisfaction Awards are for providers, recognising institutions with the most satisfied customers overall based on consumer surveys.
How does Canstar work out award-winning brands and providers?
Canstar compares over a thousand brands and products across multiple finance and household services categories, including banking, insurances, superannuation as well as energy and mobile. Each of Canstar's Star Ratings and Awards uses a unique methodology that is brought together by our expert Research team, with products analysed based on price and features. You can find out more about how Canstar's value-based rating system works.
Who do I contact for a media enquiry about Canstar's Star Ratings?
For media enquiries, commentary or analysis about Canstar's Star Ratings and Awards, including our Outstanding Value Awards or Customer Satisfaction Awards, please contact our Corporate Affairs team.