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Recent Award Winners

Broker of the Year - Online Share Trading
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CMC Markets - CANSTAR Award Winner
NabTrade: Outstanding Value Award Winner
Westpac: Outstanding Value Award Winner
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AMSCOT - Best Value
Bell Direct: Best Value

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What is online share trading?

Online share trading is buying and selling shares in listed companies over the internet. It has given the ability to invest in the share market to anyone with a computer or smartphone connected to the internet.

When you buy a share in a company, you become a shareholder and you own a small part of that company. You will receive a share of the company’s profits as a dividend if the company does well, and you’ll have the right to vote at company meetings if you own the right type of share. However, if the company does poorly your shares are no longer worth as much, so you have effectively ‘lost’ the money you paid for them.

As a nation, Australia is buying and selling more shares online than ever before. The Investment Trends 2014 Second Half Online Broking Report, based on a survey of 11,879 traders and investors, showed that the number of active online share traders increased from 585,000 in June to 595,000 in November.

With over 2,000 companies listed on the Australian share market alone, there are plenty of investment options to choose from. Here at CANSTAR, we can’t tell you what to invest in, but we can tell you about trading platforms that offer outstanding value for money. Visit our website to compare online share trading platforms.

Benefits of trading in shares:

As with any other type of investment, online share trading offers some specific advantages. You should seek independent, professional financial advice tailored to your personal financial situation before making any investment decisions. Ask your adviser about the pros and cons for you specifically if you were to invest in shares. Some possible benefits are as follows.

1. Diversification:

You know the old saying, ‘don’t put all your eggs in one basket’ It is still great advice when it comes to investing. The right balance of cash, shares, and property can give you the best returns depending on your personal risk profile.

2. Solid long-term performance:

According to the ASX 2015 long-term investing report, for the first time in decades, international shares have overtaken ASX shares as the best performing asset class over the 10 years studied (to December 2014). However, previous year’s long-term reports have shown terrific long-term performance from Australian shares, and as the 2015 report points out, a 20-year view shows Australian shares are a clear winner, along with Australian residential property.

So despite a short-term drop, Australian share trading is still looking pretty good over the long-term view. Click here to see our comparison of how various asset classes have performed over the past