A picture supposedly showing what will be in Woolworths’ Discovery Garden promotion has appeared on social media, and seems to have been partly confirmed by Woolworths.
Media outlets are publishing what they say is a complete list of plants for sale in the follow-up to the supermarket chain’s popular Lion King Ooshies campaign.
That campaign was singled out in Woolworths’ FY19 results as helping to drive profit after tax up by 7.2%, to $1.75 billion.
Woolies has officially confirmed that the new campaign, developed by the same company that designed the successful Coles Little Shop promotion, will start in September, but has not released further information. The promotion is called Discovery Garden and is based on successful Little Garden promotions run in countries such as New Zealand and South Africa. They have offered a sneak peek in the form of their official website. That page features drawings of plants, which appear to be spinach, viola, dianthus (commonly known as pink) tomato, onion, lettuce, beetroot, carrot, and thyme, among others.
However, a picture appeared on Facebook today that purported to be the official poster for the new Australian campaign. It was said to list the plants that would be available. Woolworths has not commented on the list as yet.
The full list of plants, according to news.com.au, is as follows.
From our friends at Canstar Blue: How Coles’ Little Shop and Woolworths’ Lion King Ooshies changed the way we shop
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A journalist for more than two decades, Amanda Horswill has reported on a galaxy of subjects, including property, lifestyle, hyper-local news, data journalism, the Arts and careers.
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Amanda is fascinated with the ever-changing world of finance. A passionate believer in the motto “knowledge is power”, she strives to translate the news into practical information that will help readers make informed decisions about their future. While at Canstar, her work has been regularly referenced by publishers such as the Sydney Morning Herald , The Age, The New Daily and Yahoo Finance.
Amanda holds a Bachelor of Arts (Journalism, Media Studies and Production, and Public Relations) and a Graduate Certificate in Editing and Publishing, from the University of Southern Queensland.
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