Canstar's 2026 Most Satisfied Customer Awards: Health Insurance
About the award
Canstar's Most Satisfied Customers Awards recognise brands that perform best in the areas that matter most to customers. We survey thousands of Aussies each year, asking them to rate the brands and services they use across key criteria like communication that keeps them informed and value for money.
These awards don't just look at one overall score. They assess how brands perform across specific factors that actually drive customer satisfaction, with each factor weighted based on its real impact. Our Research Team analyses this data to determine which brands are setting the benchmark for customer satisfaction.
Unlike our Expert Awards, which assess product value, this award is based entirely on the real-world experiences of everyday Australians.
We surveyed health insurance customers like you to find out which provider they're most satisfied with. Here's who came out on top in Canstar's Most Satisfied Customers Awards.
2026 Winner
Health Insurance
About the winner
Queensland Country Health Fund
Queensland Country Health Fund scored highest on comprehensiveness of cover and value for money — the two factors that carry the most weight for health insurance customers — and recorded the highest customer service score of any brand in the category.
We also asked customers what made their experience a positive one:
- Helpful and responsive customer service. Friendly and helpful staff were a common theme across feedback, with many customers noting they could get the information they need efficiently.
- Clear communication about their policy. Communication about policy details, payments, and changes was considered positively, with feedback describing the fund as straightforward to deal with and easy to get information from.
About our research
We surveyed Australian health insurance customers and asked them to rate their satisfaction with their brand across five criteria.
Criteria assessed
The criteria we assess — and how much weight each one carries — are determined through statistical analysis of what actually drives customer satisfaction. This means the weightings reflect what genuinely matters to customers, based on data.
Value for money carried nearly double the weight of cost in our assessment, as satisfaction is driven more by whether customers feel the cover and service they receive from their insurance is worth what they pay, rather than by cost alone.
Brands considered for this award
To be eligible for this award, brands must meet a minimum sample size of 30 respondents, ensuring results are based on a meaningful volume of customer experiences. The following brands met this threshold and were assessed:
AAMI · ahm Health Insurance · AIA · Australian Unity · BUPA Insurance · Frank Health Insurance · GMHBA · HBF · HCF Insurance · Health Care Insurance · Health Partners · HIF · Latrobe Health Services · Medibank Private · NIB Health Funds · Peoplecare Health Insurance · Qantas · Queensland Country Health Fund · RT Health · St.Lukes Health · Westfund
FAQs
Who decides the winners for Canstar's Star Ratings and Awards?
Canstar's expert researchers review the overall value offered by a provider for its products in a financial services category. We consider metrics such as price and costs against features and functionality, with all of the competitors in a category compared using Canstar's unique research methodology. The products or providers recognised as winners are those that offer the highest overall value proposition.
What other awards does Canstar give?
In addition to Canstar's Star Ratings that appear in our comparison tables, Canstar gives Outstanding Value Awards that identify providers with high-performing products. Separately, Canstar's Customer Satisfaction Awards reveal how content customers are with a particular financial institution or insurance provider.
What are Canstar's Outstanding Value Awards?
Canstar recognises financial institutions with annual Awards for outstanding value across a wide range of product categories. These Awards are given to the providers whose products are the strongest overall performers in our Star Ratings over the award period.
What are Canstar's Customer Satisfaction Awards?
Canstar's Customer Satisfaction Awards are for providers, recognising institutions with the most satisfied customers overall based on consumer surveys.
How does Canstar work out award-winning brands and providers?
Canstar compares over a thousand brands and products across multiple finance and household services categories, including banking, insurances, superannuation as well as energy and mobile. Each of Canstar's Star Ratings and Awards uses a unique methodology that is brought together by our expert Research team, with products analysed based on price and features. You can find out more about how Canstar's value-based rating system works.
Who do I contact for a media enquiry about Canstar's Star Ratings?
For media enquiries, commentary or analysis about Canstar's Star Ratings and Awards, including our Outstanding Value Awards or Customer Satisfaction Awards, please contact our Corporate Affairs team.