Canstar's 2026 Most Satisfied Customers Awards: Small Business
About the awards
We surveyed over 2,000 Australian small business owners to find out which providers they’re most satisfied with, from banking and insurance to parcel delivery and accounting software.
Running a small business means relying on a lot of providers, and with 70% of businesses reporting increased costs over the past year, getting value from those relationships matters. Our research found, in most of the 15 categories considered, satisfaction isn’t driven by price alone. What matters more is how a service performs day to day – reliability, customer service, and how easy it is to deal with.
Here’s who came out on top in Canstar’s Most Satisfied Customers Awards.
2026 Winners

Small Business Bank

Asset Finance

Merchant Services

Business Insurance

Mobile Plan Providers

NBN Providers

Electricity Providers

Waste Management

Accounting Software

Smartphones

Computers

Printers & Photocopiers

Parcel Delivery

Fuel Cards

Self Storage
Small Business Bank

Bendigo Bank
Bendigo Bank took out the Award for Small Business Bank, with small business owners rating Bendigo Bank strongly for value for money, customer service, keeping customers informed, and ease of managing payments. We also asked customers what made their experience a positive one:
- Personal service. Staff were described as friendly and professional.
- Local banking. Customers described the value of banking with a local provider, several noting the ability to walk into a branch and speak to someone directly.
Asset Finance

NAB
Small business owners rated NAB highly on how effectively it resolves problems and the flexibility of its loans, as well as value for money, customer service, and communication. We also asked customers what made their experience a positive one:
- Competitive rates and good service. Competitive interest rates were a strong theme, alongside responsive and easy to deal with customer service.
- Easy to do business with. Dealing with NAB was described as straightforward, with several customers noting a good relationship with their business banker.
Merchant Services

Commonwealth Bank
Customer service, speed of transactions, and how well it keeps business owners informed were CBA’s strongest areas, alongside the functionality and reliability of its payment devices. We also asked customers what made their experience a positive one:
- Reliable terminals and fast settlements. Terminals were described as robust and dependable, with fast settlement times and smooth payment processing.
- Responsive customer support. Customers valued how quick and helpful support staff were, particularly with resolving technical issues.
Business Insurance

Allianz
Allianz scored strongly for how well its cover meets business needs, value for money, how clearly it communicates, helpful staff, and how easy it is to get started. We also asked customers what made their experience a positive one:
- Cover that fits their business. Customers described a range of coverage options that could be tailored to their specific business needs, with cover across multiple areas of the business.
- Straightforward to sign up and claim. Customers said the sign up and claims process was straightforward, with clear information about what’s covered.
Mobile Plan Providers

Telstra
Small businesses were satisfied with Telstra’s network coverage, and it was also rated highly for its plan flexibility and customer service. We also asked customers what made their experience a positive one:
- Reliable network coverage. Coverage was described as strong, consistent and available even in regional and remote areas, with few dropouts or disruptions experienced.
- Easy to set up and manage. Sign up was described as quick and straightforward, with transparent billing, while the app makes it easy to manage plans.
NBN Providers

iiNet
For small business NBN, iiNet scored highly on network performance, value for money and customer service, along with the clarity and flexibility of its plans. We also asked customers what made their experience a positive one:
- Reliable and affordable internet. The service was described as being dependable with very few dropouts for a competitive price.
- Fast speeds and responsive service. Customers noted fast connection speeds and good coverage, alongside customer service that was easy to deal with.
Electricity Providers

Red Energy
Red Energy scored highly for value for money and the clarity of its billing and costs – the two factors that mattered most to consumers – along with customer service and ease of signing up. We also asked customers what made their experience with Red Energy a positive one:
- Competitive rates and clear billing. Electricity rates were described as competitive and bills easy to understand.
- Local service and rewards programs. Several customers noted the value of dealing with an Aussie provider, with some also pointing to perks and rewards (e.g. the ability to earn Qantas points on selected plans).
Waste Management

J.J. Waste & Recycling
J.J. Waste & Recycling scored highly on value for money, how reliably and frequently waste is collected, customer service, and ease of booking. We also asked customers what made their experience a positive one:
- Reliable and punctual. On-time collection was the most common positive, with customers describing a service that consistently arrives when scheduled.
- Easy to book and responsive. The service was described as easy to arrange, with quick responses to extra bookings and requests.
Accounting Software

Xero
Small business owners rated Xero highly for its reporting, how easy it is to use and learn, and the range of features it offers, as well as how well it integrates with other business tools. We also asked customers what made their experience a positive one:
- Easy to use and intuitive. Even business owners without an accounting background said they found Xero straightforward, simple, and intuitive.
- Invoicing, payroll, and reporting in one place. Customers described how Xero saves them time by handling key business tasks, from invoicing and bank reconciliation through to payroll and GST reporting.
Smartphones

Apple
Apple scored highly for how easy to use its devices are, along with the durability, performance, speed and battery life of its range of devices. We also asked customers what made their experience a positive one:
- Reliable and easy to use. Customers described Apple devices as dependable and intuitive for everyday business tasks – from emails and video calls to managing apps on the go.
- Seamless integration across devices. Customers noted a positive experience across Apple’s range of products including laptops and other tools, where working across multiple devices was a seamless experience.
Computers

Apple
In addition to smartphones, Apple has also taken out the Computers category, scoring highly for user friendliness, durability, connectivity with other devices and speed. We also asked customers what made their experience a positive one:
- Reliable and fast. Apple laptops were described as reliable, fast and easy to use for everyday business tasks.
- Seamless integration. Customers noted how well Apple’s computers sync with their other devices, making it easy to work across phone, laptop and desktop.
Printers & Photocopiers

HP
HP stood out for its reliability, print quality, easy setup, value for money, and running costs – including the ongoing cost of ink and maintenance. We also asked customers what made their experience a positive one:
- Reliable and easy to use. Reliability and ease of use were the strongest themes, with customers describing consistent performance and a straightforward setup process.
- Fast and good value. Speed and value for money were also commonly noted, with customers describing efficient output at a reasonable price.
Parcel Delivery

DHL Express
Small business owners rated DHL Express highly for its delivery timeliness and tracking, reliability, customer service, value for money, ease of booking, and pick-up and drop-off options. We also asked customers what made their experience a positive one:
- Fast, reliable delivery. DHL was called swift and dependable, with parcels consistently arriving on time.
- Accurate tracking. Customers noted the ability to monitor shipments with accurate tracking updates.
Fuel Cards

For small business fuel cards, 7-Eleven scored highly for its account management tools, loyalty program, wide acceptance across fuel stations, and the transparency of its fees. We also asked customers what made their experience a positive one:
- Easy to use with good expense tracking. The card was described as easy to use, customers noting it helps track and manage business fuel spending alongside discounts and savings.
- Convenient locations. The number and convenience of 7-Eleven locations was also considered a positive.
Self Storage

Storage King
Small business owners rated Storage King highly for the quality and condition of its facilities, customer service, how easy it is to access stored items, and safety and security. We also asked customers what made their experience a positive one:
- Convenient locations and flexible options. Customers liked the convenient locations, flexible storage size options, and overall ease of their experience.
- Secure and well looked after. Facilities were described as safe, secure, and clean.
About our research
Canstar’s Most Satisfied Customers Awards recognise brands that perform best in the areas that matter most to customers. We survey thousands of Aussies each year, asking them to rate the brands and services they use across key criteria like reliability and value for money. Each factor is weighted based on its real impact on customer satisfaction, then our Research team analyses the data to determine which brands are setting the benchmark.
Unlike our Expert Awards, which assess product value, this award is based entirely on the real-world experiences of everyday Australians.
Criteria assessed
We surveyed Australian small business owners and operators and asked them to rate their satisfaction with the providers they use across a range of criteria.
In this research, we define small business as any business with up to 200 employees – whether that’s a sole trader, a family-run operation, or a growing team. Respondents included business owners, operators, and key decision makers across all Australian states and territories.
The criteria we assess – and how much weight each carries – are determined through statistical analysis of what actually drives customer satisfaction. This means the weightings reflect what genuinely matters to customers, based on data. Because the drivers of satisfaction differ depending on the product, criteria and their weightings vary across each award category.
Brands considered for this award
To ensure our awards are based on a meaningful volume of customer experiences, for a brand to be eligible at least 30 respondents must have used its products and services. The following brands met this threshold and were included in the award assessment:
Award: Small Business Bank
ANZ · Bendigo Bank · Commonwealth Bank · NAB · St George Bank · Westpac
Award: Asset Finance
ANZ · Commonwealth Bank · NAB · Westpac
Award: Merchant Services
ANZ · Commonwealth Bank · NAB · PayPal · Square · Stripe · Tyro · Westpac
Award: Business Insurance
AAMI · Allianz · GIO · NRMA · QBE
Award: Mobile Plan Providers
Optus · Telstra · Vodafone
Award: NBN Providers
Aussie Broadband · iiNet · Optus · Telstra · TPG · Vodafone
Award: Electricity Providers
AGL · Alinta Energy · EnergyAustralia · Origin · Red Energy · Synergy
Award: Waste Management
Bingo Industries · Cleanaway · J.J. Waste & Recycling · Veolia
Award: Accounting Software
Intuit QuickBooks · MYOB · Sage Business Cloud · Xero
Award: Smartphones
Apple · Samsung
Award: Computers
Apple · Dell · HP
Award: Printers & Photocopiers
Brother · Canon · Epson · HP
Award: Parcel Delivery
Australia Post · Couriers Please · DHL Express · FedEx · StarTrack Courier
Award: Fuel Cards
7-Eleven · AmpolCard · BP Plus · FleetCard · Shell Card
Award: Self Storage
Kennards Self Storage · National Storage · Storage King
FAQs
Who decides the winners for Canstar's Star Ratings and Awards?
Canstar's expert researchers review the overall value offered by a provider for its products in a financial services category. We consider metrics such as price and costs against features and functionality, with all of the competitors in a category compared using Canstar's unique research methodology. The products or providers recognised as winners are those that offer the highest overall value proposition.
What other awards does Canstar give?
In addition to Canstar's Star Ratings that appear in our comparison tables, Canstar gives Outstanding Value Awards that identify providers with high-performing products. Separately, Canstar's Customer Satisfaction Awards reveal how content customers are with a particular financial institution or insurance provider.
What are Canstar's Outstanding Value Awards?
Canstar recognises financial institutions with annual Awards for outstanding value across a wide range of product categories. These Awards are given to the providers whose products are the strongest overall performers in our Star Ratings over the award period.
What are Canstar's Customer Satisfaction Awards?
Canstar's Customer Satisfaction Awards are for providers, recognising institutions with the most satisfied customers overall based on consumer surveys.
How does Canstar work out award-winning brands and providers?
Canstar compares over a thousand brands and products across multiple finance and household services categories, including banking, insurances, superannuation as well as energy and mobile. Each of Canstar's Star Ratings and Awards uses a unique methodology that is brought together by our expert Research team, with products analysed based on price and features. You can find out more about how Canstar's value-based rating system works.
Who do I contact for a media enquiry about Canstar's Star Ratings?
For media enquiries, commentary or analysis about Canstar's Star Ratings and Awards, including our Outstanding Value Awards or Customer Satisfaction Awards, please contact our Corporate Affairs team.