About Canstar’s Most Satisfied Customers Phone Trade-In Service Awards
Canstar’s Most Satisfied Customers Awards showcase the mobile trade-in services with the happiest customers across Australia. We ask customers to rate their satisfaction with the mobile trade-in service provider across a range of criteria that matters most to them. This includes value, customer service, speed of service and website/app.
Numbers crunched by Canstar’s researchers
- 888 consumers surveyed
- Seven providers assessed
- One award winner
Best Mobile Trade-In Service — Vodafone

Vodafone took out its first win in Canstar’s Mobile Trade-In Service award, toppling last year’s winner, Apple. Vodafone scored highest in both the value and customer service categories, which customers rated as the most important when choosing a mobile trade-in provider.
Customers who used Samsung’s trade-in service were most impressed by its speed of service, while Telstra stood out for its website/app experience.
In-store trade-in services were the most popular way of trading in an old device, with 58% of our survey respondents opting to go in-store, while 42% used an online service. Of those surveyed, 39% of respondents planned to use the same phone trade-in service again in the future, while 18% stated they would use a different service in the future. Overall though, 36% were happy with the cash/credit amount they received, while almost half (45%) said they would recommend a trade-in service to others.
Past mobile phone trade-in service winners
Here are past winners of Canstar’s Most Satisfied Customers – Mobile Trade-In Services ratings:
- 2025: Apple
- 2024: Mobile Guru
FAQs about Canstar’s Mobile Phone Trade-In Service Provider Awards
Canstar’s Most Satisfied Customers Awards recognise companies with the most satisfied customers overall based on consumer surveys.
Canstar surveyed 888 Australians for their feedback on the mobile trade-in service(s) they’ve used to get cash/credit for a mobile device in the last three years.
Market research company PureProfile manages the survey on Canstar’s behalf.
Survey respondents are asked to rate their satisfaction with their mobile trade-in service from zero to 10, with zero meaning extremely dissatisfied and 10 meaning extremely satisfied. Mobile trade-in service satisfaction is rated on the following criteria:
- Value: the trade-in service offered good value for the device traded in.
- Customer service: the mobile trade-in service offered multiple service options for customers and was easy to get in touch with.
- Speed of service: the device trade-in process was quick.
- Website/app: the website or app portal used for trade in was easy to navigate and use.
The Most Satisfied Customers Awards identify which categories have the most influence on customer satisfaction and weights them accordingly.
The brand with the highest indexed score is awarded the Canstar Most Satisfied Customers Award for that category.
Canstar also gives Star Ratings to top performing financial products, and Outstanding Value Awards to providers with a range of high-performing products. Canstar’s Innovation Excellence Awards also showcase products and services that break new ground when it comes to helping customers.
Canstar rates products and services over a range of consumer categories, in addition to financial services.
A mobile phone trade-in service is a way to receive credit for handing in an old or no longer used device. This credit may be in the form of cash, store credit, a gift card or a discount towards a new device.













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