More phone plan price pain as Woolies kills off cheap prepaid deal
03 Feb 2026
Woolworth’s low-cost mobile brand, Everyday Mobile, is set to discontinue its cheapest year-long SIM plan — leaving current customers with a potential price hike of up to 40 per cent.
The telco has advised affected customers that its $170 long-expiry prepaid plan will no longer be available to recharge from March 2. This plan previously included 125 gigabytes (GB) of data to be used over its 365-day expiry period, and the option to continuously roll over up to 500GB of unused data.
Customers currently on the $170 option who do not select a different plan, or cancel their auto-recharge, will be automatically moved to an ‘exclusive’ $20 30-day plan once their current recharge expires.
Old plan vs ‘exclusive’ offer: Which plan is better?
Everyday Mobile’s current long expiry plan is simple: pay $170 once a year, get 125GB of data to ration out over 365 days. In comparison, the new $20 plan requires you to recharge every 30 days, so will cost about $243.33 over the same 365-day period.
This means customers who get moved to this plan will pay $73 more each year, and be required to recharge about once a month, instead of their previous ‘set and forget’ annual recharge.
One positive is that users will get more overall data — 15GB each recharge equals about 181GB per year. This also means customers won’t have to ration out a lump sum of data over 365 days, instead receiving 15GB each recharge (with data rollover of up to 500GB still on offer).
On a data-per-dollar basis, plans are similar: $1.36 per GB on the $170 plan, versus $1.34 per GB on the $20 plan. The new plan also includes a 500GB data bank, and long expiry users who switch will be able to take their current rollover data with them.
Customers who move to the replacement plan will also hang on to their 10% discount on one Woolworths shop per month, which will no longer be available on Everyday Mobile’s remaining long expiry plans. This offer allows customers with a linked Everyday Rewards account to save up to $50 on one in-store grocery shop each month.
Long expiry prepaid options
Everyday Mobile still offers $250 and $320 365-day plans, as well as a $130 180-day option. But if you’d like to shop around, here’s some example 365-day plans available from other low-cost telcos.
- Kogan Mobile: $179.90 with 140GB data (currently $149 until February 8, 2026)
- OnePass Mobile: $200 with 200GB data (currently $149 until February 10, 2026).
- ALDI Mobile: $289 with 300GB data
- Coles Mobile: $240 with 210GB data (currently $189 until February 10, 2026)
Should customers cancel their Everyday Mobile plan?
Whether customers will be happy to move to the new $20 option will depend on their reason for picking the old $170 plan in the first place. Customers who prefer to pay upfront annually probably may not want to shift to a 30-day recharge cycle, especially if that means they’ll be paying more each year.
However, the option to keep that sweet 10% monthly Woolies discount might be enough to dissuade unhappy shoppers from cancelling their service, or clinging to a long-expiry plan. A potential $600 annual supermarket saving still goes a long way, even when stacked against a $70 mobile plan price hike.
Alternatively, customers can sign up to one of Everyday Mobile’s 5G SIM-only month-to-month plans, which include the 10% discount on a monthly Woolies shop. However, these plans are offered on a postpaid basis only, so instead of paying in advance customers will receive a bill at the end of each month.
Keep in mind that Everyday Mobile offers other benefits, such as Telstra 4G and 5G network coverage, the option to gift unwanted data to other customers and eSIM compatibility. But if you’re feeling the crunch (or have multiple household members staring down that $70 annual bill increase), compare mobile plans and see how much you could save.
This article was reviewed by our Consumer Editor Meagan Lawrence before it was updated, as part of our fact-checking process.
