Media Centre

Media Centre
Our expert knowledge in researching and rating finance products earns us regular spots on national and regional media. Our Corporate Affairs team, which received industry recognition in the shortlist of finalists for the Mumbrella CommsCon 2020 PR team of the Year (In-House), is on hand to provide timely and insightful data, analysis and commentary to help support journalists’ stories. We are able to draw from our large database to produce anything from a table showing the average fees to a time series graph tracking historical interest rates, and supporting commentary from our experts that provides deeper insights.
For media enquiries, please contact:
Belinda Williamson
Group Manager, Corporate Affairs
Email: Belinda.Williamson@canstar.com.au
Mobile: +61 (0) 418 641 637
Sally Tindall
Data Insights Director & chief spokesperson
Email: Sally.Tindall@canstar.com.au
Mobile: +61 (0) 438 163 291
Eden Radford
PR Lead, Utilities & Household
Email: Eden.Radford@canstar.com.au
Mobile: +61 (0) 408 863 964
2024 Consumer Pulse Report
2024 Deposit Stars Report

2023 Consumer Pulse Report
2022 Consumer Pulse Report

Belinda Williamson
Group Manager, Corporate Affairs
Sally Tindall
Data Insights Director & chief spokesperson
Laine Gordon
PR Lead, Banking
Eden Radford
PR Lead, Utilities & Household
Joshua Sale
Group Manager, Research and Ratings
As seen on
Belinda Williamson
Group Manager, Corporate Affairs
Bachelor of Communications (Public Relations)
Belinda Williamson is Group Manager, Corporate Affairs for Canstar.com.au. She oversees the company’s external communications strategy and media relations activity.
A finance enthusiast who has worked in the financial services industry for more than a decade, Belinda joins an esteemed line-up of commentators at Canstar who are leading the conversation on the finance topics that matter today.
Belinda returned to Australia to join Canstar following a stint in North America where she developed media relations, influencer marketing, social media and digital PR strategy for clients of Western Canada’s largest independent public relations firm. She headed up efforts for international clients including Rio Tinto, Dun & Bradstreet’s Cloud Innovation Centre, Cogeco Peer1 and the International Car Sharing Association, as well as some of North America’s most talked about startups.
Prior to this, Belinda was the Head of Corporate Affairs and company spokesperson at one of Australia’s largest, and publicly-listed franchised mortgage brokers where she was responsible for the company’s internal, corporate, media, industry, government and investor communications.
Belinda’s finance exposure and enthusiasm started early on in her career when she picked up a finance brand as one of her very first agency clients. Since then her career has included local and international in-house and agency roles across a wide range of industries including financial services, fintech, real estate, franchising, sport, health and FMCG.
Over the years, Belinda has made appearances on television and radio, and in a multitude of print and online media articles. What she enjoys most about working at Canstar is her role as a finance educator with the goal of helping more Australians confidently choose the right financial product for them.
Belinda is a member of the Public Relations Institute of Australia.
Sally Tindall
Data Insights Director & chief spokesperson
As one of Australia’s leading financial and political commentators, Sally is resolute in her determination to help everyday Australians access affordable finance options that fit their needs without seeing them fall victim to marketing ploys.
She is known for her ability to decipher and scrutinise important financial changes made by financial corporations and the federal government to help people better understand how these decisions might impact them.
In her most recent role as Research Director at RateCity.com.au, Sally excelled at identifying emerging personal finance trends – and potential pitfalls – by delving into financial datasets.
Sally’s insights are geared toward helping Australians make better financial decisions. She is passionate about advancing financial literacy in Australia, particularly among our younger generations, and is committed to helping prevent financial scams through greater awareness of new and emerging threats and by advocating for stronger consumer protections.
Sally’s diverse experience includes working across all levels of government in Australia, most notably for the country’s first female Prime Minister, the Hon. Julia Gillard. During her time working for the Prime Minister, Sally worked on three Federal Budgets targeted at easing the cost of living and led the Australian Government communications team at multinational finance forums such as the G20 and APEC.
Eden Radford
PR Lead, Utilities & Household
Bachelor of Communications, Public Relations, Auckland University of Technology
Eden Radford brings more than a decade of experience in consumer goods and financial services, with a career spanning a number of countries and disciplines, including leading communications for large-scale consumer and tech brands.
Eden’s role at Canstar Blue includes leading all communication activities for the brand, working closely with different teams to share the news and insights that will better help everyday Aussies.
Eden’s passion for empowering Australians to make better-informed decisions drives her work at Canstar Blue. Her efforts are grounded in data analysis and consumer insights, always seeking to understand trends and share them broadly.
A voracious consumer of news across all mediums, when Eden’s not ideating, writing, or pitching the latest data insight, she can be found being interviewed on national news outlets such as Nine News, 2GB or Sunrise, breaking down what the latest developments mean for everyday Aussies.
Joshua Sale
Group Manager, Research and Ratings
Bachelor of Commerce, Economics/Finance dual major, Griffith University. Master of Data Science, Strategy and Leadership, RMIT (ongoing studies)
Joshua Sale is responsible for developing the methodology and delivering Canstar’s flagship Star Ratings, as part of Canstar’s Research team. With tertiary qualifications in economics and finance, he enjoys helping Australians find more suitable financial products by transforming complex calculations into a consumer-friendly Star Rating that explains the values and benefits of different financial products.
As one of Canstar’s company spokespeople, Joshua has participated in print, radio and broadcast journalism interviews. He has participated in interviews with the Australian Financial Review, news.com.au and Money magazine, along with other leading media outlets, discussing topics such as home loan equity, banking incentive schemes, digital wallets and wider finance trends.
Joshua is known for his ability to simplify complex products and technical information, crunching the data into meaningful insights for consumers about finance. He has analysed several consumer markets across banking, insurance and wealth, and is keenly interested in various topics, ranging from how Australians interact with their superannuation funds, to the dynamic nature of the health insurance market, and collecting and redeeming credit card reward points.
Joshua believes that knowledge is the first step towards empowerment. Even while studying, he facilitated peer-assisted study sessions for economics, and represented his University’s Business School in an academic committee.
Joshua’s passion for financial literacy has seen him thrive in his role in Canstar’s Research Team. As a financial commentator at Canstar, he has an opportunity to help inform Australians, and help them learn and engage with the financial products that they use and rely on every day.








