Ethical investing: A guide to getting started

Editor-at-Large · 27 July 2020
If you would like to dip your toe into the world of ethical investing here is a look at the different approaches, as well as a look at some of the available options and factors to consider when choosing an investment.

Ethical investing, also referred to as sustainable or responsible investing, seems to be capturing the attention of more Aussies. For example four in five Australians feel environmental issues are important when it comes to the investment of their money according to a study commissioned by the Responsible Investment Association Australasia (RIAA). The report found that nearly 70% of Aussies see environmental issues (including environmental degradation, pesticides, fossil fuels and others), as the most important theme overall to avoid.

Other areas of concern include animal cruelty (60%), along with tobacco (54%), human rights abuses (51%), weapons and firearms (54%) and gambling (50%).

And choosing to invest responsibly doesn’t mean that you have to miss out on returns. For example the top-performing ethical ETF over the 12 months to June 30, which was the BetaShares Global Sustainability Leaders ETF (ASX: ETHI), returned an impressive 26.28% (see table below).

In addition the RIAA’s Responsible Investment Super Study 2019, released earlier this year, found that Australian super funds that comprehensively engage in responsible investment outperformed their peers over one-, three- and five-year time frames.

It’s perhaps not surprising then that the RIAA study found that 67% of those who don’t currently invest in ethical companies, funds or superannuation funds would be likely to consider doing so in the next five years, with 32% saying they would consider doing so in the next year.

If you are thinking about getting started here are answers to some common questions.

What are the different approaches to ethical investing?

Here are some of the most common approaches that are used.

Negative screening

This involves excluding industries that you don’t want to support. Some examples include weapons, tobacco, alcohol, gambling and animal cruelty.

Positive screening

This means actively seeking out companies that are trying to make a difference. Some examples include companies in the renewable energy, education and health care industries.

ESG integration

This involves considering different Environmental, Social and Governance (ESG) factors to help choose a particular investment. RIAA offered this example: if an investor is going to invest in an oil company, an ESG approach will help find the oil company that has superior environmental performance and treats its employees well.

Impact investing

RIAA describes this as looking for companies whose business operations are focussed on solving some of the world’s biggest challenges. These are companies that have impact at the core of their mission.


Woman lying on grass
Source: Chris Miles Productions (Shutterstock)

What are the different types of investment options?

There are a number of ethical investment options available including superannuation, managed funds, ETFs and direct investments.

Super funds

Many super funds offer ethical or sustainable options to their members. Earlier this year RIAA assessed Responsible Investment (RI) super funds based on five criteria and came up with a list of 13 Australian super funds (and one New Zealand super fund) which it identified “as leaders for articulating and demonstrating a comprehensive approach to responsible investment”. The super funds that made that list are:

  • Australian Ethical
  • AustralianSuper
  • CareSuper
  • Cbus
  • Christian Super
  • First State Super
  • Future Fund
  • Future Super
  • Local Government Super
  • NZ Super
  • Unisuper
  • VicSuper
  • Vision Super

Managed funds

There are also a number of managed funds that give investors exposure to ethical investment options. Some of the fund managers with a range of ethical products include AMP, Australian Ethical, Mercer, Pendal, Pengana, U Ethical and Vanguard.


It is also possible to use an ETF with BetaShares, Russell, UBS, VanEck and Vanguard all offering ethical ETFs. The table below shows the five top-performing ethical ETFs over the 12 months to June 30. Robo adviser Stockspot also recently introduced sustainable portfolios which only include sustainable share ETFs.

Top 5 Ethical^ ETFs by 1 Year Return
Provider Fund 1 Year Return 3 Year Return Management Fee*
BetaShares Global Sustainability Leaders ETF 26.28% 21.47% 0.59%
Vanguard Investments Ethically Conscious International Shares Index ETF 10.49% 0.18%
VanEck Investments Vectors MSCI International Sustainable Equity ETF 9.44% 0.55%
Vanguard Investments Ethically Conscious Global Aggregate Bond Index (Hedged) ETF 6.44% 0.26%
BetaShares Australian Sustainability Leaders ETF -0.85% 0.49%
Source: – 21/07/2020.  Data provided by Morningstar. ^Ethical funds based on those judged as ‘socially responsible’ by Morningstar. Returns are the average annual return of the investment option for the specified number of years until 30 June 2020. Table sorted in descending order by 1 Year Return. *The annual Management Fee, as a percent of balance, charged by the fund. Other fees may apply, contact the provider for more information. Past performance is not a reliable indicator of future performance.


Another option is to buy shares in companies that you feel are aligned with your values and what you are hoping to support. This will involve doing the research yourself to identify the relevant stocks.

What should I consider when choosing an ethical investment?

Here are some of the key factors to think about when you are trying to narrow down your choice:

  • What you care about: The first step is to think about what industries you definitely want to avoid or whether there are any particular issues that you want to support. This will help you narrow down the available investment options that align with your values.
  • Performance: You may be hoping to contribute to making the world a better place with your investment but you still want to make money. As when making any investment decision consider how the investment has performed over the long term and how it compares with other similar options. Although past performance is no guarantee of future returns it’s still an important factor to consider.
  • The fees: Just like performance the fees the investment charges are an important consideration. Again ask yourself if the fees are reasonable compared with other similar options.
  • The fine print: To get a true understanding of how your money is being invested it’s important to take a close look at the product documents to find out what investments are excluded and what may still be included.

How do I find ethical investments?

The RIAA has created its Responsible Returns tool to help investors looking for ethical investment options based on the issues that matter to them most. You select two themes you’d like to support, two issues you want to avoid, the type of product you are looking for and the website will reveal a list of providers that have products that meet your criteria. All of the products and funds included “have been certified in accordance with RIAA’s Responsible Investment Certification Program which tests whether a product or fund’s investment intentions and processes are consistent with its responsible investment claims” according to the website.

It may also be a good idea to see a professional financial adviser to help you find products that fit with your values. If you want to find an adviser that specialises in ethical investments you can take a look at the RIAA directory which features financial advisers that are certified members. Another option is to check out advisers who are part of the Ethical Advisers’ Co-op.

Main image source: Jacob_09 (Shutterstock)

Effie Zahos

Canstar’s Editor-at-Large, Effie Zahos, has more than two decades of experience helping Aussies make the most of their money. Prior to joining Canstar, Effie was the editor of Money Magazine, having helped establish it in 1999. She is an author and one of Australia’s leading personal finance commentators, appearing regularly on TV and radio.

This article was reviewed by Editorial Campaigns Manager Maria Bekiaris before it was published as part of our fact-checking process.


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