Get App
Canstar’s 2025 Direct Life Insurance Award
Canstar's 2025 Direct Life Insurance Award
Canstar releases its
2025 Direct Life Insurance Awards.
Released: 20 May, 2025
About Canstar’s Direct Life Insurance Awards
Canstar’s Direct Life Insurance Award recognises providers who offer outstanding value policies to consumers in Australia.
You can learn more about our Award process in our methodology.
Numbers crunched by Canstar Researchers
- 14 providers assessed
- 14 products rated
- 20 consumer profiles considered
- 4 award-winning providers
Read our methodology →
View all Canstar Star Ratings and Award results →
About this year’s awards
To determine the winners, direct life insurance policies are evaluated using Canstar’s unique sophisticated ratings methodology, which assess the overall value proposition of policies available to consumers in Australia.
The Outstanding Value Award for Direct Life Insurance is awarded to providers that offer customers the strongest combination of price and features across the range of consumer profiles considered.
About the winners
(Winners are listed alphabetically)
Budget Direct
Direct Life Insurance – Outstanding Value Award
Budget Direct has retained its Outstanding Value Award for the third year in a row. The insurer partnered with NobleOak in 2022 to deliver its life insurance policy and similar to NobleOak’s cover, Budget Direct’s policy is competitively priced and has strong features that present consumers with outstanding value. The only divergence from NobleOak’s proposition is in administration and support features, most notably not having access to an online self-service.
Founded in 2000, Budget Direct provides a range of general insurance products, pet and travel insurance. Budget Direct’s life insurance policies are underwritten by NobleOak Life Limited.
NobleOak
Direct Life Insurance – Outstanding Value Award
NobleOak has once again received an Outstanding Value Award for its direct life insurance policies. With hard-to-beat pricing, especially in the younger age profiles, and a well-featured product across all profiles, NobleOak continues to offer outstanding value to those looking for direct life insurance. In 2025 NobleOak has improved its product further. For new policies, we observed a premium decrease across every profile and for every sum insured, while maintaining a high level of cover.
RAC
Direct Life Insurance – Outstanding Value Award
This is the fourth year in a row RAC has picked up an Outstanding Value Award – continuing its partnership with NobleOak as the issuer of its life insurance policy. Following NobleOak’s lead, this policy is competitively priced and offers consumers strong features.
Based in Western Australia, RAC provides a range of insurance products, including general insurances (such as car and home insurance), as well as health, life and pet insurance. RAC life insurance policies are underwritten by NobleOak Life Limited.
TAL
Direct Life Insurance – Outstanding Value Award
TAL has received an Outstanding Value Award again in 2025, following its strong performance in 2024. While a minimum allowable monthly premium may limit access to the policy for younger age groups, this is offset by very competitive pricing on policies for those aged 40 and over. TAL continues to provide a standout suite of features, differentiating itself from other award winners by offering a child death benefit and flexible payment options.
Does Canstar rate other products?
Insurance
Accounts and Transfers
About Canstar
Canstar also has insights and information about financial products and services generally. You can find out about topics such as: interest rates, buy now pay later (BNPL), business products and tax. You may also be interested in discovering more about calculators and resources, such as our rate checker and free credit score tool, to help you with your financial decision-making.
FAQs
About: Josh Sale, Group Manager, Research & Ratings
Bachelor of Commerce, Economics/Finance dual major, Griffith University. Master of Data Science, Strategy and Leadership, RMIT (ongoing studies)
Joshua Sale is responsible for developing the methodology and delivering Canstar’s flagship Star Ratings, as part of Canstar’s Research team. With tertiary qualifications in economics and finance, he enjoys helping Australians find more suitable financial products by transforming complex calculations into a consumer-friendly Star Rating that explains the values and benefits of different financial products.
As one of Canstar’s company spokespeople, Joshua has participated in print, radio and broadcast interviews with the likes of the Australian Financial Review, news.com.au and Money magazine, along with other leading media outlets, discussing topics such as home loan equity, banking incentive schemes, digital wallets and wider finance trends.
Joshua is known for his ability to simplify complex products and technical information, crunching the data into meaningful insights for consumers about finance. He has analysed several consumer markets across banking, insurance and wealth, and is keenly interested in various topics, ranging from how Australians interact with their superannuation funds, to the dynamic nature of the health insurance market, and collecting and redeeming credit card reward points.
Joshua believes that knowledge is the first step towards empowerment. Even while studying, he facilitated peer-assisted study sessions for economics, and represented his University’s Business School in an academic committee.
You can follow Josh on LinkedIn, and Canstar on X and Facebook.