Our Guiding Principles

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Canstar’s goal is to help consumers choose the right product with confidence. To make this happen, our highly skilled team lives three core principles;

Canstar guiding principle -Consumer First

Consumer first

  • We prioritise consumers’ interests. This drives our success.
  • We compare a wide range of brands – the big names and the small
  • We compare finance products based on value for money – our star ratings indicate whether the features are worth the cost
  • We understand what satisfies customers through our Canstar Blue research and ratings

Canstar guiding principle - Expert


  • We maintain deep financial services and customer satisfaction expertise
  • We obsess over data quality
  • We deliver valued insights to industry, government and media

Canstar guiding principle - Transparent


  • We rate products and services without fear or favour based on publicly-available methodologies
  • We are clear about how we order our comparison tables
  • We are open about how we get paid and how we avoid conflicts of interest

Find out what is it like working at Canstar