Topping the new car sales charts for over 27 years in a row, Australia’s most popular car brand is Toyota, according to car sale figures from the Federal Chamber of Automotive Industries (FCAI).
Data published by CarsGuide shows Toyota led the market in 2024 with 241,296 vehicles sold, a 12.1% increase year-on-year. Ford followed with 100,170 units (+14.1%), while Mazda came in third with 95,987 units, despite a 4.0% drop.
In the FCAI’s latest report for March 2025, Toyota extended its lead again, recording 57,797 new vehicle sales year to date — more than double that of its nearest competitor, Mazda. If this trend continues, then it’s very likely that Toyota will once again be the nation’s top selling brand for the year.
Top 10 car brands in Australia
So which brands led the way in 2024? Here are the top 10 car brands of 2024, based on data published by CarsGuide.
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Toyota
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Ford
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Mazda
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Kia
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Mitsubishi
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Hyundai
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MG
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Isuzu
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Nissan
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GWM
1. Toyota

Toyota has been Australia’s top-selling car manufacturer for decades. According to FCAI data, the Toyota RAV4 is the brand’s best-selling model so far in 2025. It ranked first in overall car sales in both January and February, with 5,076 and 4,405 units sold, respectively, and came in second in March with 4,321 units. In 2024, the RAV4 recorded 58,718 sales across the year. Other popular Toyota models include the HiLux, a leading ute in the light commercial vehicle segment, and the Prado, one of Australia’s best-selling large SUVs.
Toyota also has some of the most popular hybrid cars in Australia; with its RAV4 Hybrid, Corolla Hybrid and Camry Hybrid finishing 2024 as the top three best selling new hybrid vehicles nationally, according to Drive.com.
2. Ford

Ford secured second place in 2024 with 100,170 vehicles sold. The brand’s strong performance was largely driven by the Ford Ranger, which is currently the best-selling vehicle in Australia. In 2024, Ford sold approximately 62,593 Rangers. So far in 2025, the model continues to perform well, with 4,932 units sold year to date as of March.
3. Mazda

Mazda came in third place with over 95,000 vehicles sold. The Mazda CX-5 remains Mazda’s most popular model, selling over 22,000 vehicles in 2024.
4. Kia

Coming in fourth place was Kia, with 81,787 vehicles sold in 2024. One of its top performers was the Kia Sportage, which ranked tenth among the best-selling cars of the year.
5. Mitsubishi

Mitsubishi came in fifth place with about 74,500 vehicles sold. Its top selling car is currently the Mitsubishi Outlander – which has a plug-in hybrid variant that’s one of Australia’s most popular plug-in hybrid electric vehicles (PHEV) at time of writing.
6. Hyundai

Hyundai dropped to sixth place, with over 71,000 vehicles sold. While none of its models made the top 10 list for the year, the Hyundai Kona ranked tenth among the best-selling cars year to date in March 2025.
7. MG

MG came in seventh place with about 50,592 vehicles sold in Australia for 2024. Its best seller is currently the MG ZS, which also has an EV option that is also one of Australia’s cheapest electric cars.
8. Isuzu

Isuzu ranked eighth in 2024, with 48,172 vehicles sold. Its popular models include the Isuzu D-MAX and the MU-X. The D-MAX was the fourth best-selling vehicle overall in 2024, while the MU-X also performed well in the large SUV segment. As of March 2025, the D-MAX remains popular, ranking eighth among the best-selling vehicles year to date.
9. Nissan

Next was Nissan with about 45,284 vehicles sold, but it wasn’t featured in the top 10 best selling models.
10. GWM

GWM rounds out the top 10 with 42,782 vehicles sold. Its popular models include the Haval Jolion small SUV and Haval H6 medium SUV.
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Of course, new car sales aren’t the only way to measure popularity. You might also want to consider the car brand’s reliability, car servicing, driving experience and value for money. If you’re interested in reviewing different car makes and models, you may like to read our articles about:
If you’re interested in insuring your vehicle, you can also find out what car insurance deals and offers are currently available, as well as what some of the cheapest cars to insure are.
You may also like to head over to Canstar Blue, where Aussie consumers are surveyed on car brands such as Toyota, Mazda, Mitsubishi and more.
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