Laine Gordon

Bringing almost 20 years of experience in public relations and journalism, Laine has built a reputation for translating complex financial data into clear, compelling stories that resonate with everyday Australians. Before joining Canstar, she held senior public relations, editorial and research roles, including as Money Editor at RateCity, and contributed to leading publications at Reed Elsevier, where she covered topics ranging from banking to food and lifestyle. As a strategic communicator, with experience as spokesperson, Laine specialises in shaping stories that spotlight key banking trends, rate movements, and cost-of-living pressures. Her work aims to help Australians to take control of their personal finances from home loans and credit cards to savings. Driven by a passion for storytelling and empowering financial decisions, she continues to make data meaningful and accessible to both media and the wider public.