To get a full understanding of how securities like stocks and bonds are traded, investors should be aware of the primary and secondary market – how they work and how they differ.
To raise capital, corporations sometimes issue shares and bonds which can be purchased directly from the issuing company or government entity. This is the first chance for investors to purchase a new security and it is accessible through the primary market. These sales are usually referred to as the Initial Public Offering (IPO). Once the securities are sold to the public through the primary market, subsequent sales take place on the secondary market.
Related: Investing in IPOs – How does it work?
You’ll likely be more familiar with the secondary market, which is better known as a stock exchange or share market. The secondary market is a transparent and regulated marketplace where securities can be bought and sold. Although, stocks are the most common security traded on the secondary market, managed funds and bonds can also be exchanged through this market by investment banks and corporate investors.
In the primary market the initial price of an asset, whether it is stocks or bonds, is set by the corporation in conjunction with the investment bank. For government bonds, the price is set by the government and the Central Bank.
Whereas, on the secondary market the price is determined by market forces and the supply and demand of investors. Therefore, the secondary market fluctuates and can be quite volatile.
Accessing the primary market is notoriously difficult for the average investor. Typically, IPOs are reserved for institutional investors, and if an IPO is available to retail investors they will have to liaise with a stock broker and have a brokerage account. However, even having a brokering account is not a guarantee that you will be able to invest in an IPO, it will depend on the brokerage house that your using. Some brokerages receive more allocations than others, some don’t receive any at all.
The secondary market can be accessed through an online share trading platform or through a stock broker.
On the primary market, you can only sell a security once, and that sale is typically made from the corporation or government to the institutional investor. With the secondary market, on the other hand, securities can be bought and sold multiple times.
The purpose of the primary market is to raise funds for organisation so they can expand their operations. The secondary market, on the other hand, does not provide finances to the company. This is because the shares are traded between investors who have speculative motives and it involves the exchange of shares from one investor to the other.
Try our Investor Hub comparison tool to instantly compare Canstar expert rated options.
This advice is general and has not taken into account your objectives, financial situation, or needs. It is not personal advice. Consider whether this advice is right for you, having regard to your own objectives, financial situation and needs. You may need financial advice from a suitably qualified adviser. For more information, read Canstar’s Financial Services and Credit Guide (FSCG) and our detailed disclosure. Canstar may receive a fee for referring you to a product provider – for further information, see how we get paid. Payment of fees for ads does not influence our Star Ratings or Awards.
Canstar is a comparison website, not a product issuer, so it’s important to check any product information directly with the provider. Consider the Product Disclosure Statement (PDS), Target Market Determination (TMD) and other applicable product documentation before making a decision to purchase, acquire, invest in or apply for a financial or credit product. Contact the product issuer directly for a copy of the PDS, TMD and other documentation.
Canstar is an information provider and in giving you product information Canstar is not making any suggestion or recommendation about a particular credit product or loan. If you decide to apply for a credit product or loan, you will deal directly with a credit provider, and not with Canstar. Rates and product information should be confirmed with the relevant credit provider. For more information, read the credit provider’s key facts sheet and other applicable loan documentation for that product. Read the Comparison Rate Warning.
All information about performance returns is historical. Past performance should not be relied upon as an indicator of future performance; unit prices and the value of your investment may fall or rise.
Canstar is an information provider and in giving you product information Canstar is not making any suggestion or recommendation about a particular product. The information has been prepared without taking into account your individual investment objectives, financial circumstances or needs. Before you decide whether or not to acquire a particular financial product you should assess whether it is appropriate for you in the light of your own personal circumstances, having regard to your own objectives, financial situation and needs. You may wish to obtain financial advice from a suitably qualified adviser before making any decision to acquire a financial product. Please refer to the product disclosure statement (PDS) and Canstar’s Financial Services and Credit Guide (FSCG) for more information, and read our detailed disclosure, important notes and liability disclaimer.
All information about performance returns is historical. Past performance should not be relied upon as an indicator of future performance; unit prices and the value of your investment may fall or rise.
Canstar may earn a fee for referrals from its website tables, and from Sponsorship or Promotion of certain products. Fees payable by product providers for referrals and Sponsorship or Promotion may vary between providers, website position, and revenue model. Sponsorship or Promotion fees may be higher than referral fees. Sponsored or Promotion products are clearly disclosed as such on website pages. They may appear in a number of areas of the website such as in comparison tables, on hub pages and in articles. Sponsored or Promotion products may be displayed in a fixed position in a table, regardless of the product's rating, price or other attributes. The table position of a Sponsored or Promoted product does not indicate any ranking or rating by Canstar. For more information please see How We Get Paid.
Any advice provided on this website is general and has not taken into account your objectives, financial situation or needs. Consider whether this advice is right for you. Consider the Product Disclosure Statement and Target Market Determination before making a purchase decision. Canstar provides an information service. It is not a credit provider, and in giving you information about credit products Canstar is not making any suggestion or recommendation to you about a particular credit product. Research provided by Canstar Research AFSL and Australian Credit Licence No. 437917. You must not reproduce, transmit, disseminate, sell, or publish information on this website without prior written permission from Canstar.