Canstar’s 2014 Innovation Excellence awards highlighted a select group of outstanding products from the banking and insurance sectors that showed true innovation in their fields. Westpac‘s Pay Pig was an impressive standout innovation in the category of youth banking.
A fun, friendly app on Apple’s App Store that helps kids learn the value of saving by allowing them to accumulate their “savings” (pocket money and chore rewards).
Parents simply have to set up a chore, a deadline by which the task must be completed, a reward/payment amount to be paid to the child, and then a payday for each task or chore completed.
Children are able to set goals for themselves. According to Westpac, “kids learn the importance of earning and saving towards a long-term goal… tracking how much they have saved and the amount they still need”.
The ingenuity of this app is the Payday function – once a child has completed his or her chore, the parent receives a notification and can then make a payment directly into the child’s bank account – as long as the account is a Westpac account.
The app is available to anyone to use, regardless of whether or not they bank with Westpac, but the payment function is only applicable for Westpac customers.
Pay Pig is essentially bringing the children’s piggy bank into the digitised 21st century.
https://youtu.be/x0rNu1j2pQA
A great new approach to teach kids how to save and manage their money. The app has received rave reviews from parents on the app site, indicating its success within families already using it, and there is plenty of potential for other banks to grab the idea and follow suit.
It’s a very easy-to-use app with an intuitive layout and fun potential for children to customise their own screens.
The fact that parents can use the app to pay directly into their offspring’s Westpac bank accounts is truly innovative and makes this a great product that will definitely help children learn the value of saving and working hard. It’s a win-win!
We congratulate Westpac on their award and hope for more innovations in the future towards youth banking!
Canstar’s 2022 Outstanding Value – Junior & Youth Banking Awards recognise the institutions offering outstanding value to Australian consumers through their suite of junior and youth banking products.
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