Website use and content
Version: 1 August 2013
Why does Canstar have advertisements?
Canstar is committed to offering comprehensive information about to consumers for free.
To generate this quality information we employ around 45 staff with extensive experience in financial services, and we run large computer systems. This costs millions of dollars every year, and advertising is one of the ways we pay for this.
We also want consumers to be aware of good offers in the marketplace and see this as part of the service we offer.
Doesn’t this create a conflict of interest for you?
In many ways we are similar to a quality newspaper. We have outstanding researchers (equivalent to journalists) that publish quality material. Separately to this, we have a team that sells advertisements.
Just as quality newspapers take their journalism very seriously and separate the commercial side, Canstar takes its research very seriously and goes to great pains to ensure that our results are not biased in any way. Researchers don’t sell advertising.
We clearly identify advertisements and ‘sponsored links’ and do not have ‘advertorials’
What sort of advertisements do you allow?
We only allow quality advertisements that are relevant to consumers. If we don’t have a quality advertisement we’ll use the space to talk about Canstar developments and news rather than run irrelevant ads.
How much do you earn from advertisements?
On average, we earn roughly 10 cents when an advertisement is displayed, and around $3.50 when someone clicks to apply at a 3rd party comparison site. We don’t disclose the cost of individual advertisements as this is subject to negotiation and is commercially sensitive.
How else do you get paid?
Canstar earns money to pay for its research in a range of ways. A full description is included here.
A more formal description is included in our Canstar financial services guide.