Effie Zahos

Effie Zahos


Bachelor of Economics, University of Queensland

Canstar’s Editor-at-Large, Effie Zahos, has more than two decades of experience helping Aussies make the most of their money. Effie is passionate about financial literacy, and aims to help consumers gain a better understanding of their finances. As one of Australia’s leading personal finance commentators, Effie has a knack for making money matters simple.

Effie regularly speaks with media across Australia. In a career spanning 25 years, she’s covered just about every money topic from budgeting and saving to investing and retirement. As the money expert for The Today Show, Effie offers her insights into current money matters.

Prior to joining Canstar, Effie was the editor of Money magazine, having helped establish it in 1999 after working as head researcher of Channel Nine’s Money Show. Effie is the author of a children’s financial literacy book, The Great $20 AdventureA Real Girl’s Guide to Money: From Converse to Louboutins and Ditch the Debt and Get Rich. She sits on the board of directors for Ecstra, a not-for-profit organisation committed to building the financial capability of all Australians within a fair financial system.

Effie is also the proud mother of two reformed spenders. An avid podcast listener, she says her greatest fear is retiring in a polyester outfit and drinking cask wine.

Joined Canstar: 2019

Have a media enquiry, and interested in featuring Effie as a financial expert and commentator? Contact Canstar’s Media Team today.

Read Effie’s articles

Meet the Canstar Editorial Team

You can follow Effie on Twitter, LinkedIn, Instagram and Facebook.

Meet the team