Business use of bandwidth increasing dramatically

26 March 2015
There are very few Australian businesses where the internet does not have a crucial role to play. Whether it?s running a fully-online business or simply having an online booking system, IT is significant part of most businesses. According to the Australian Bureau of Statistics, around 85% of Australian businesses use the internet for financial activities such as online banking, invoicing and making payments. A significant number of businesses also use the internet to allow workplace portability (such as working from home or other locations) and in order to monitor competitors.

Broadband Solutions, an Australian business telecommunications provider, has seen significant growth in its clients volume of usage over the past decade. “The amount of bandwidth used by businesses over the years has increased dramatically,” said Sam Bashiry, Broadband Solutions’ Managing Director. “Traditionally this usage increased as speeds increased, but now we are seeing even greater growth as businesses move their services into the cloud. More and more companies are storing absolutely everything online. These days, internet services are mission-critical and absolutely fundamental to the day-to-day operation of business. We understand that connection reliability is of unprecedented importance and that understanding is one of the reasons our clients continue to work with us.”

With many businesses increasingly competing in a global economy, Broadband solutions is about to go global as well, expanding into Singapore, New Zealand and the United States. We caught up with  Sam Bashiry to find out why.

Q: What makes now a good time to expand into the New Zealand marketplace?

A: We have had a number of requests from existing clients for services in New Zealand and other locations in the Asia Pacific. We look after a large proportion of the Australian hotel industry and many of the groups and owners involved have properties across the region. Our existing clients have a great appreciation for our highly flexible products and customer service, so it makes a lot of sense to offer those things to them in other markets. The move will also allow us to service new clients in the region. We?ve had a number of enquiries from New Zealand businesses in the past and now we will be able to help.

Q: What will your upcoming US and Singapore expansion mean for your Australian clients?

A: For our clients who have properties, businesses or franchises in overseas markets, this expansion will allow them to consolidate all their telecommunications services under one roof. This will help ensure a consistency of pricing, service, billing and support. Many of our clients have moved or are moving their operations to cloud based services, so a consistent experience across the company is important.

Clients who currently connect their sites nationally or internationally via VPN will now be able to connect all their sites directly to one another, with no need to go over the Internet. With all data staying on our private network, clients will have better security, faster speeds and lower latency. Clients who use our Virtual PABX system will also see dramatically improved call quality.

Like their Australian services, Broadband Solutions? international offerings will be carrier neutral, meaning clients are able to move between network carriers as more affordable or efficient services become available. The company?s recent partnerships with major cloud vendors mean that customers will also have international access to the latest in IaaS and SaaS solutions.

In what could be seen as a warning to businesses that are slow to establish an online presence, ACMA advises that the use of m-commerce services in Australia is soaring—increasing by 448% in the three years to December 2013. Young cashed up Aussies are leading the way and they?re not just transacting online but actively researching product and service choices. Businesses with no online presence risk being shut out of the commercial loop.

Popular online activities include the following:

Research a product or service to buy 79%
Read online catalogues 29%
Use comparison websites 20%

Source: ACMA. Australian adults aged 18+ who have undertaken mobile shopping research

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