Canstar takes on 'jungle' home loan market in new ad campaign on Network Ten

Canstar brought a little financial order to the jungle last night with a new ad campaign promoting its home loan comparison tool.

Canstar ad Dr Chris Brown

Last night the first episode of Network Ten’s I’m a Celebrity…Get Me Out Of Here! reality television program aired featuring a star-studded group of contestants, including comedian Peter Rowsthorn, tennis player Bernard Tomic and actor Kerry Armstrong.

Champion boxer Anthony Mundine was also revealed to be the first ‘intruder’ on the show where he will join the other celebrities in the South African jungle campsite.

The program also featured a jungle-themed ad from Australia’s original and biggest financial comparison site*, Canstar.

Canstar has teamed up with I’m a Celebrity…Get Me Out Of Here! co-host, veterinarian and author, Dr Chris Brown to encourage Australians to be the jungle King or Queen of their home loan decision.

The ad sees Dr Brown peering through jungle ferns and finding his way to a golden throne where he flicks through the Canstar comparison website using an iPad.

The campaign, which launched last night on Network Ten’s national free-to-air TV, is only the second time Canstar has run a large-scale advertising campaign in its 25-year history, according to Canstar Group Executive of Digital and Marketing, Sara Tweedly.

The ad is centered on the idea of the home loan market being a ‘jungle’ for consumers, with a tonne of choice and an excessive amount of jargon making it difficult for many borrowers trying to navigate buying a house.

“For many Australians, the analogy of the jungle being overwhelming on your own often rings true of the home loan market,” said Ms Tweedly.

“The concept for this campaign is that the home loan market doesn’t feel like a jungle with Canstar.

“Our team of experts have compared over 4,000 home loans giving each a Star Rating, meaning we’ve done the hard work for you.

“We were especially thrilled to be partnering with Dr Chris Brown.”

As well as airing on Network Ten, the ad will be supported by social media and other digital marketing activities across Canstar’s website.


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