When will your gift card expire?

Shoppers who purchased Dick Smith gift cards can’t do much about it now (unless they were purchased via Prezzie, Coles or Woolworths, all of which have announced that they will allow customers to exchange Dick Smith vouchers sold prior to the electronics retailer falling into voluntary administration) but holders of any other gift cards should do one very important thing: check the expiry date on the card!

According to Canstar Blue research of approximately 2,700 Australians, around 30% of us have let a gift card expire before they could use it – that’s quite a cash cow for the provider!

Some generations are more forgetful than others…

I have forgotten about a gift card / shopping voucher and it has expired before I could use it
18 – 29 years 40%
30 – 39 years 34%
40 – 49 years 32%
50 – 59 years 28%
60 – 69 years 23%

Source: canstarblue.com.au

Given that gift cards are a multi-billion market in Australia, forgotten cards must represent a comforting profit margin for some businesses.

What are the expiry dates of gift cards?

There are too many different gift cards in the market to count, but some quick research has found that the most common expiry date for popular cards tends to be 12 months from date of purchase. Some cards, including David Jones and Myer, has a 24 month expiry, and a few cards (including Toys r Us and Xbox) have no expiry date.

Here’s a list of some popular gift cards and, at time of writing, their expiry date.

  CARD Expiry from date of purchase   CARD Expiry from date of purchase
Accor Hotels Escape 12 months Jeans West 12 months
AMF Bowling 12 months Just Jeans 12 months
Barbeques Galore 12 months Kathmandu 12 months
BCF 12 months Kmart 24 months
Best Restaurants 12 months Liquorland 24 months
Big W 12 months Myer 24 months
BrasNthings 12 months Officeworks 24 months
City beach 12 months Peter Alexander 12 months
Coles 24 months Rebel Sport 12 months
Country Road 12 months RedBalloon 12 months
David Jones 24 months Skype 12 months
Dymocks 12 months Smiggle 12 months
EB Games 12 months SportsGirl 12 months
Event Movie Card 12 months SuperCheap Auto 12 months
Facebook Zynga 12 months Target 24 months
Good Food 12 months Toys r Us No expiry
Hoyts Cinema Gift Card 12 months Village Cinemas Gift Card 12 months
iTunes 12 months Vintage Cellars 24 months
Jay Jays 12 months Visa load & Go Date on card
JBHI-FI 12 months Woolworths 12 months

Advised expiry date at time of research (Jan 2016). Please check terms & conditions of any card you purchase.



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