Price hikes often feel like a game of ‘Follow the Leader’ which, most recently, is one the major telcos have been playing.
Vodafone kicked things off in April with $5 increases to most prepaid plans. Telstra followed suit on May 5 with a $4–$5 price reset. Not to be left out, Optus joined the fray this week, hiking most postpaid plans by… you guessed it... another $5.
But instead of getting mad, get switching.
If a loyal Telstra customer on a 50GB postpaid plan moved to a comparable plan, still on the Telstra wholesale network, still with 5G access, they’d save $38 a month.
OK so $38 isn’t exactly a ‘retire-early’ windfall, but do the maths. Over a year, that’s $456. If you have two phones in the house, you’re looking at a $912 annual saving.
While you’re at it, run a quick data audit. Check what you actually consume so you aren't paying for ghost data you’ll never use.
With Woolworths playing follow the leader into court behind Coles, it’s also time to look closer at those yellow and red stickers. Are they genuine discounts, or just clever marketing? My colleague Eden reckons a typical family can save over $2,400 simply by swapping brands and breaking old shopping habits.
The bottom line: loyalty is expensive. Whether it’s your SIM card or your cereal, the best way to fight a price hike is to walk away from it.