The NAB survey asked 2,000 businesses to assess the culture of innovation in Australia to help businesses understand how they are innovating and what they can do differently or better.
The report found that more than one quarter of businesses identified themselves as ?highly innovative?, but interestingly only 13 per cent of companies rate Australia as a ?highly innovative? nation.
The report also found highly innovative firms can be found across all sectors of the economy – including some more mature industries such as manufacturing and retail and raised the possibility that business may be underestimating the true level of innovation in Australia.
The financial services industry is certainly one in which innovation is a hot-button topic. At a Financial Innovation Symposium in May this year, ASIC Commissioner Reg Tanzer noted that financial services and markets are being transformed by innovation, representing both opportunities and risks for industry, and for regulators.
“For me, what makes digital disruption and our rapidly growing financial technology (FinTech) industry exciting is that it provides business with new ways of creating and sharing value with their customer,” said Mr Tanzer.
NAB?s Group Executive for Business Banking, Angela Mentis said leading businesses of the future will be those who are confident, optimistic and innovative.
“It?s no surprise that necessity is truly the mother of invention: industries that are under the most pressure are innovating more than other sectors in the economy,” Ms Mentis said.
“Australia?s future lies in our ability to foster a culture of innovation. Sharing information about innovations, trials, mistakes made and lessons learned helps the business community accelerate this culture we all want to create.”