What’s Cool For Kids This Christmas Season?

24 November 2016
Step aside, iPod Touch! Latest statistics from Roy Morgan Research reveal their 2016 top Christmas picks for kids. Canstar investigates these changes…

True, it’s only just nearing the end of November, but the festive season is shaping up to be huge! According to the 2016 pre-Christmas spending predictions, released recently by the Australian Retailers Association (ARA), Aussies are set to spend more than $48 billion  – or around $1 billion per day – in the lead-up to the big day.

Kids are ‘tech-savvy’

In comparison to the Apple iPod Touch (Roy Morgan’s 2012 top Christmas pick for kids) it seems that while the coolest product has changed, the coolest brand remains the same. The Apple iPad appears to be most popular item on the wish list, with 69% of kids hoping they find one under the tree. The Apple IPhone runs a close second, with 54%, followed by Computers (including laptops and tablets) with just over half (52%) of kids voting.

Michele Levine, Chief Executive Officer of Roy Morgan Research, says, “As another festive season rolls around, parents and marketers alike will once again be asking themselves: what kind of Christmas presents have kids got their hearts set on this year? Not surprisingly, digital devices would be well received, but where the iPod Touch and standard iPod topped the cool list just a few years ago, technology has since moved on, with iPhones being the music player of choice these days.”

How do these options stack up?

Here at Canstar, we’ve put together a list of the reported top cool gifts to get you kids for Christmas this year to see just how well they stack up against each other:

Name: Description:
ipad Apple iPad The iPad is a 9.7 inch touch screen tablet PC. One of the newer inventions of the Apple Corporation, the iPad is essentially a netbook. It comes complete with a multi-touch LED-backlit front display with a battery that lasts up to ten hours.
iphone Apple iPhone An iPhone is a digital smartphone made by Apple. It combines the abilities of an iPod, tablet PC, digital camera and a cellular phone. The device includes Internet browsing and networking capabilities, so it is the perfect gift for someone willing to splurge a little more on their special one.
laptop Computers (including laptops and tablets) Computers are pretty-self explanatory in themselves and are a good present for someone who’s just starting to understand the importance of technology. There are dozens of models and brands to choose from, so compare them with CANSTAR Blue today!
lego Lego/Lego games Everyone and their friends know what Lego is, and it’s an awesome gift to get someone in order to unleash their creativity. An inexpensive option for those parents on a budget, there are so many different themes to choose from! Some of these include Lego City, Lego Star Wars, Lego Ninjago, and for the girls in your life, Lego Friends and Lego Disney Princesses.
nerf gun Nerf Guns Nerf guns have been around for a number of years now but the name really doesn’t do it justice; each year the models and styles become progressively sophisticated. You could buy your kids a Nerf Mega Mastodon Blaster, a Nerf Modulus Tri-Strike, or a Nerf Doomlands Double Dealer  – just to name a few.
the simpsons The Simpsons Beginning their 29th season, The Simpsons have been around for a long time. It’s interesting to see that kids these days are still as interested in this wacky yellow family. As there are many different types of gifts to give, the choice is entirely up to your personal budget. Gift options range from The Simpsons merch to full epsiodes and seasons on DVD.
nike Nike Nike is an esteemed sports- and leisure-wear brand that sells anything from footwear to accessories and other services. As they are an American corporation, there is a premium on Nike sales in Australia, making them a sometimes, costly present. If this is something you’d like, I would recommend travelling to a discount shopping outlet, where you can hopefully sniff out a bargain.
play station 4 Playstation 4 The latest Playstation is certainly something kids get excited about. The PlayStation 4 (abbreviated as PS4) is a home video game console developed by Sony Interactive Entertainment that showcases some new and exciting features – definitely a winner in the present department – if your budget can allow it.
lego star wars Star Wars With the introduction of the latest movie in the franchise, Star Wars: The Force Awakens, and the release of the next movie Star Wars: Rogue One, these toys have one again reached peak popularity. Some of the more popular gifts include light-up lightsabers and in collaboration with another top 10 gift on this list; Lego Star Wars gift sets.
harry potter book set Harry Potter Again, with the introduction of JK Rowling’s new written and directed film; Fantastic Beasts And Where To Find Them, it’s not surprising that Harry Potter has made a comeback in the present department. If you’re wanting to get something Harry Potter themed for your little ones, nothing can beat the original Harry Potter novels.

To conclude…

It’s always interesting to see what different kids asking for each year – and Canstar has its own lists of gift ideas for young boys and for teenage boysChristmas gift ideas for Mum, Christmas gift ideas for Dad, as well as Christmas gift ideas for girls and for teenage girls

Michele Levine, CEO of Roy Morgan Research says, “With around 3,000 young respondents per year, Roy Morgan’s Young Australian Survey has been measuring the changing tastes, opinions and activities of Aussie kids for many years, and is an invaluable resource for retailers keen to ensure they’ve got what young consumers want this Christmas, not last Christmas or the one before that…”

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