Top 10 Christmas Gift searches

15 December 2016
Stuck for a Christmas gift idea? Hitwise reveals the top 10 Christmas gifts we’re looking at online for 2016

We’re all dreaming of an easy online Christmas this year and if you’re stuck for a gift you buy (and have delivered) before Christmas Day, Hitwise may be able to help. It has compiled a consumer insights report detailing most searched for and clicked on products in the 4 weeks of November 2016.

Australian Retailers Association (ARA) Executive Director, Russell Zimmerman, said the rise in digital sales stems from the increased comfort levels of consumers around purchasing and browsing on mobile devices.

“With Christmas just around the corner, consumers commuting to and from work can finalise their Christmas shopping on the go,” Mr Zimmerman said.

“The increased sense of familiarity and confidence for mobile payments is due to retailers offering a range of options to allow shoppers greater convenience and flexibility this Christmas.”

Top 10 Christmas Gifts List

According to Hitwise it’s going to be a very Apply Christmas with popular 2016 Christmas gifts – at least by search volume – being:

1 Fitbit
2 iPhone 7
3 Nespresso
4 iPhone 7 Plus
5 Macbook Pro
6 iPhone SE
7 iPad
8 Apple TV
9 Apple Watch
10 iPad Air 2

Source: Hitwise. Data for 4 weeks ending November 26 2016.

“For big kids among us, the top 10 list of hot products largely includes technology or gadgets, alongside the Nespresso for the true coffee lovers out there” Mr Zimmerman said.

Top 10 Christmas Gifts List For Kids

While the above items may be wrapped nicely under the tree for the adults in the house, the stockings of kids are likely to be stuffed with the following:

1 Hatchimals
2 Nerf
3 Puppy Surprise
4 Meccano
5 Lego Technic
6 Elf on a Shelf
7 Fisher Price Shop n Roll
8 Little Tykes
9 Leapfrog Leappad
10 Lego Classic

Source: Hitwise. Data for 4 weeks ending November 26 2016.

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