Canstar is proud to announce Masterchef Matt Preston as Brand Ambassador
Today we launch our first ever TV advertising campaign to encourage consumers to ‘Be Canstar Sure’ when it comes to their financial decisions.
This year we celebrate twenty five years in business and it is time to start telling consumers that Canstar is the place to visit to confidently find the right financial products for them.
Why Masterchef’s Matt Preston?
We felt that Matt Preston was the perfect fit to communicate our key message that not all comparisons are the same. We expertly assess thousands of products based on both price and features to derive expert value ratings in a way that is similar to how Matt expertly critiques food on flavour and presentation.
The campaign focuses on home loans – we want to make consumers aware that with over 3000 home loans, expert value ratings and an easy to use site, Canstar can help them find the right home loan.