CANSTAR CANNEX STAR RATINGS LICENSE

Overview

CANSTAR CANNEX Star Ratings are a benchmark that help consumers compare financial products based on their rates and features.

Over the last decade the level of financial products on offer has soared and consumers have become much more product savvy. With the increase in product numbers came the need for an evaluation process to cater for the time constraints of consumers. Star Ratings were the answer, adding another dimension to the decision-making process by providing a reliable guide to the performance of financial products.

CANSTAR CANNEX 5 Star Ratings are a consumers guarantee of a high performance product offering superior value.

What are the Star Ratings?

CANSTAR CANNEX undertakes and publishes Australia's only truly comprehensive analysis of financial products. The star rating results are driven by an expert team of financial analysts who use a unique methodology to assign product ratings. Each product will go through a rigorous analysis of its pricing and features and the results will equate to a rating. Only the top 5% of all products analysed will receive the prestigious CANSTAR CANNEX 5 Star Rating.

Brand Awareness

1 in 4 Australians are aware of the CANSTAR CANNEX brand
CANSTAR CANNEX's reputation for robust analysis has led it to be one of Australia's most well recognised financial ratings firms

Trusted and Respected

"... the bank has 24 products with a five star CANSTAR CANNEX rating today, compared to just 3 products with a five star rating a few years ago."

Ralph Norris, CEO

"...eight of our deposit and savings accounts have been awarded 5 stars by CANSTAR CANNEX – this means you can be sure that you're getting the best value."

Gail Kelly, CEO

"...in times like these, the CANSTAR CANNEX website is your financial bible"

Paul Clitheroe, Financial Commentator

"CANSTAR CANNEX data indicates there are about 342 credit cards on the market provided by some 38 different providers"

Kevin Rudd, Prime Minister

How Can The Star Ratings Be Used?

Major Advertising Campaigns

ATMs
Billboards
Direct Mail
Electronic Media
Intranet
Journals
Magazines
Media Interviews
Newspapers
Outdoor Advertising
Publications
Press
Radio
Television
Websites

Promotional Materials

Application Forms
Annual Reports
Brochures
Business Cards
Email Signatures
Flyers
Information Packs
Letterheads
Newsletters
Marketing Cards
POS Material
Posters
Presentations
Statements
Stationery

Campaign Success

Over 35 financial institutions are currently utilising the CANSTAR CANNEX 5 Star Rating endorsements under a license agreement in their advertising and marketing campaigns.

Do The 5 Star Ratings Influence Consumer Behaviour?

In a recent survey conducted by Colmar Brunton Research, 58% of consumers surveyed stated they would be more likely to buy a financial product if it had a five star rating from an independent rating agency.

Key Benefits

Unrestricted use in all marketing and advertising campaigns
Influence consumers to acquire your 5 star rated products
Differentiate your products from that of your competitors
Strengthen your product offering with an endorsement of excellence
Promote overall value not simply price or features
Retain existing clients
Reinforce the quality of your institutions offerings
Support sales conversations on a products value
Improve product confidence amongst sales staff
Increase a clients confidence in your products and services
Support efforts to increase volume through cross selling opportunities
Promote a culture of award winning product excellence

To request a copy of the Star Ratings License Agreement, please contact your Institutional Relationship Manager:

Name: Stevan Sipka
Title: Institutional Relationship Manager
Telephone: (07) 3837 4126

Alternately, use our online contact us form and we will get back to you.

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