CANSTAR CANNEX Star Ratings for Business

Star Ratings = A Familiar Concept

Star ratings are used across an array of industries to identify quality and to distinguish premium products from inferior products. This rating concept is prevalent in many industries where consumers are making purchase decisions about products and services which on the face of it appear very similar. Examples include hotels, restaurants, movies and many of the major online retail comparison sites.

In the financial services industry research shows this concept is also widely accepted. In a recent survey, 58% of consumers stated they would be more likely to buy a financial product with a five star rating:

CANSTAR CANNEX Star Ratings = Comprehensive Analysis

CANSTAR CANNEX undertakes and publishes Australia's only truly comprehensive analysis of financial products. The star rating results are driven by an expert team of analysts who use a unique methodology to assign product ratings. Each product will go through a rigorous analysis of its pricing and features and the results will equate to a rating. Only 75% of products analysed will receive a star rating and only 5% of all products analysed will receive the coveted five star rating.

CANSTAR CANNEX's reputation for analysis has led it to be one of Australia's most recognised financial ratings firms.

CANSTAR CANNEX Star Ratings

1. Improving confidence amongst sales staff

• Provides an independent reliable endorsement
• Supports conversations on product value
• Promotes a culture of product excellence

2. Appealing to prospective clients

• Promotes value not simply price or rate
• Differentiates products from competitors
• Strengthens a product with an excellence endorsement

3. Retaining existing clients

• Reinforces the quality of product offerings
• Increases clients confidence in service
• Supports efforts to increase volume through existing clients

If you are interested in utilising Star Ratings in marketing please contact us.

Find out more about the Star Ratings process.