Industry Research

CANSTAR CANNEX is a highly regarded financial research and ratings firm. We leverage our industry knowledge and network to deliver solutions to support your business. CANSTAR CANNEX’s industry-wide insight allows us to identify key product strengths as well as potential development needs.

We provide a number of research services designed to increase product competitiveness, assist new product development and benchmark products against competitors; including:

• Tailored Research Services
  
• Quarterly benchmarking report
  
• Competitor pricing report
  
• Historical Data Requests

Tailored Research Services

CANSTAR CANNEX's research team has a proven track record of delivering tailored specific research projects for its customers. Recent projects include:

• A comprehensive analysis of credit card loyalty programs
  
• The development of a new margin lending product
  
• An analysis of business lending options for a niche consumer segment
  
• The validation of a marketing statement used as the basis for a major credit card campaign launch

Furthermore, CANSTAR CANNEX has a strong reputation for providing specialised reporting and comparison tools for both management and sales teams.

Quarterly Benchmarking Report

The CANSTAR CANNEX quarterly benchmark report is an analysis of the competitive position of an institution’s competitive product position against nine other institutions. CANSTAR CANNEX quarterly benchmarking can be used by institutions looking to:

• Benchmark product performance.
  
• Establish KPI’s for product managers.
  
• Understand breadth and depth of product range.
  
• Maximize opportunities to win awards and achieve ratings.

Consisting of a detailed executive report and a database with all the underlying data, the report measures ongoing product competitiveness from three valuable perspectives:

1. Over view of an institution’s competitive position across all product sectors
   
2. An executive level analysis of each product sector
   
3. A detailed review of each product sector – summarising the performance of an institution’s range of products looking at both features and pricing.