The 10 most popular car brands in Australia
Many Australians love their cars, but there is one brand that stands out as a firm favourite.
16 Apr 2024
Many Australians love their cars, but there is one brand that stands out as a firm favourite.
Topping the new car sales charts for 27 years in a row, Australia’s most popular car brand is Toyota, according to car sale figures from the Federal Chamber of Automotive Industries (FCAI). In 2023 the Japanese brand sold over 215,000 vehicles in Australia, which was miles ahead of its nearest rival, Mazda, at around 100,000 vehicles. Already in 2024 (as at the time of writing), Toyota has sold over 18,000 vehicles in Australia.
Top 10 car brands in Australia
So which other brands are the most popular in Australia? Here are the top 10 of 2023, based on FCAI car sale figures for the year to date:
- Toyota
- Mazda
- Ford
- Kia
- Hyundai
- Mitsubishi
- MG
- Tesla
- Subaru
- Isuzu
1. Toyota
Toyota topped the list with around 215,240 vehicles sold in 2023. The Toyota HiLux is regularly among the top selling cars in Australia. Other popular models at the time of writing include the Toyota RAV4 and Toyota Landcruiser. Toyota also has some of the most popular hybrid cars in Australia; with its RAV4 Hybrid, Corolla Hybrid and Camry Hybrid finishing 2023 as the top three best selling new hybrid vehicles nationally, according to the FCAI.
2. Mazda
Mazda came in second place with over 100,000 vehicles sold. The Mazda CX-5 remains Mazda’s most popular model, selling over 23,000 vehicles.
3. Ford
Ford has surged into the third spot, mainly due to the popularity of the Ford Ranger, which is currently the best selling car in Australia. Ford sold around 87,800 vehicles for 2023 and 5,661 Ford Rangers alone from January to March 2024.
4. Kia
Coming in fourth place was Kia with about 76,120 vehicles sold. While having no models present in the top 10 best selling models, their popular sellers include the Kia Sportage, Kia Cerato and Kia Seltos.
5. Hyundai
Hyundai came in fifth place with over 75,000 vehicles sold. The Hyundai Tucson has replaced the i30 as its top seller.
6. Mitsubishi
Mitsubishi has dropped back to sixth place with 63,511 vehicles sold. Its top selling car is currently the Mitsubishi Outlander – which has a plug-in hybrid variant that’s Australia’s most popular plug-in hybrid electric vehicle (PHEV) at time of writing.
7. MG
MG came in seventh place with about 58,346 vehicles sold in Australia for 2023. Its best seller is currently the MG ZS, which also has an EV option that is also one of Australia’s cheapest electric cars.
8. Tesla
Popular EV manufacturer, Tesla, enters the top ten for the first time this year. Ranking eighth overall, Tesla sold 46,116 vehicles in 2023. The Tesla Model Y remains their most popular model, with 4,379 sold from January to March 2024, currently outselling the consistently popular Toyota HiLux.
9. Subaru
Next was Subaru with about 46,114 vehicles sold. Although it wasn’t featured in the top 10 best selling models, the Subaru Forester continues to be one of their most popular models.
10. Isuzu
Isuzu rounds out the top 10 with 45,341 vehicles sold. Its most popular model, the Isuzu Ute D-Max, is the third highest selling vehicle overall and accounts for 68% of their total vehicle sales.
Compare Car Insurance with Canstar
If you’re comparing car insurance policies, the comparison table below displays some of the policies currently available on Canstar’s database for a 30-39 year old male seeking comprehensive cover in NSW without cover for an extra driver under 25. Please note the table is sorted by Star Rating (highest to lowest) followed by provider name (alphabetical) and features links direct to the providers’ websites. Consider the Product Disclosure Statement (PDS) and Target Market Determination (TMD), before making a purchase decision. Contact the product issuer directly for a copy of the PDS and TMD. Use Canstar’s car insurance comparison selector to view a wider range of policies. Canstar may earn a fee for referrals.
Of course, new car sales aren’t the only way to measure popularity. You might also want to consider the car brand’s reliability, car servicing, driving experience and value for money. If you’re interested in reviewing different car makes and models, you may like to read our articles about:
- Australia’s top 10 selling cars
- Australia’s top 10 selling electric cars
- The best hybrid cars in Australia
You can also head over to Canstar Blue, where we ask Aussie consumers to rate cars from brands like Toyota, Mazda, Mitsubishi and more. You can also find out about car insurance deals and offers and the cheapest cars to insure in 2023.
PROMOTED
24/7 Phone & Online Claims.
Budget Direct - Insurance Solved.
PROMOTED
Increasing Your Basic Excess (Within A Given Range)*
Lodge A Claim Online 24/7
PROMOTED
PROMOTED
• Flexible monthly policies with no exit fees
• Lodge a claim online 24/7
Cover image source: Travelpix/Shutterstock.com
Thanks for visiting Canstar, Australia’s biggest financial comparison site*
This article was reviewed by our Content Lead, Canstar Mandy Beaumont before it was updated, as part of our fact-checking process.
SPONSORED
-
New Car Replacement within the First Two Years. T&Cs apply
-
Feel confident you’re covered for theft.
-
24/7 Roadside Assist included in comprehensive. Exclusions, limits, T&C’s Apply.
-
Never worry with accidental damage included.
-
Drive happy knowing your car’s covered against storm, hail and flood damage.
