CANNEX - Brand Change to CANSTAR

Financial researcher completes brand migration

Australia’s premier financial services research and ratings group has changed its name from CANSTAR CANNEX to CANSTAR.

The new name is the culmination of a three-year brand migration, as the company moved from CANNEX to CANSTAR CANNEX and now CANSTAR.

CANNEX

"The good news for consumers is that CANSTAR will continue to be a leading light in the financial research hemisphere and will continue to provide the most up-to-date financial research to help consumers navigate the maze of products out there," CANSTAR CEO, Andrew Spicer, said.

According to Mr Spicer, recognition of CANSTAR’s flagship consumer service, its star ratings, is growing rapidly, with over a million visitors to the website annually.

"As we enter new financial markets, we believe this is the right time to change our name to differentiate ourselves from the Canadian CANNEX business, which was an investor when the company originally launched in Australia in 1992," Mr Spicer said.

The launch of Canstar Blue in 2010 is an example of further research diversification by CANSTAR where everyday goods and services are rated, based on consumer research.

"The current volatile times make our research and ratings even more important and relevant to consumers, as well as industry, and we are looking forward to meeting the challenges head on," Mr Spicer said.

"We now have over 45 staff researching and rating Australian financial products. As a result, the CANSTAR website, www.canstar.com.au, contains broad-reaching product and educational information, including videos."

About CANSTAR - formerly CANNEX

CANSTAR provides Australia's only fully interactive online research service in retail and business finance.

Founded in 1992, CANSTAR Pty Limited (formerly CANNEX) is Australia's premier researcher of retail finance information for over 250 institutions such as Banks, Building Societies, Credit Unions, Finance Companies, Brokers, Mortgage Originators, Life Companies and finance related Internet Portals.

CANSTAR customers use the extensive database for competitor analysis as well as a means of disseminating their product range. CANSTAR also distributes this information to print and electronic media for publication and to Agents, Accountants, Brokers and Internet Portals for use in advising their clients.

What are the CANSTAR star ratings?

CANSTAR (formerly CANNEX) researches, compares and rates the suite of banking and insurance products listed below. Results are freely available to consumers who use the star ratings as a guide to product excellence. The use of similar star ratings logos also builds consumer recognition of quality products across all categories.

CANSTAR Homepage ...